For the capstone class to complete my Certificate of Marketing I had to take a Professional Brand Studio class. During this class we worked with Paul Brandt in creating experiences to promote his legacy launch in September at the new Mount Royal University Riddell Library and Learning Centre.
To inspire the formation of personal legacies within our market in alignment with Paul's four pillars, mentor, musician, humanitarian, and entrepreneur, while unifying the messages that the other campaigns are communicating.
Our experience design centred around giving our market a glimpse of what to expect at the legacy launch in September while simultaneously engaging them into the launch as well. We curated artifacts from Paul's donation that encompassed Paul's Humble Beginning, what he represents today, and every social cause that this campaign is focused on.
After my capstone class, we had the opportunity to move Paul Brandt’s collection into the National Music Centre in downtown Calgary. His display is on the fourth floor and it shows everything from his beginnings to today.
Paul Brandt Legacy Collection: YYC to BNA
Over the course of his over 20-year career, Calgary-born country singer-songwriter Paul Brandt has won multiple JUNO and Canadian Country Music Association Awards and written chart-topping singles, such as the wedding classic “I Do,” “My Heart Has a History,” and others. He has released 11 studio albums that have produced gold, platinum and multi-platinum certifications, garnering him the honour of the most played Canadian country artist in the history of country radio. The Paul Brandt Legacy Collection: YYC to BNA was led by students in MRU’s Bachelor of Business Administration (BBA) program, and is the first of two exhibitions introducing The Paul Brandt Legacy Collection. Brandt loaned the archive of his career as part of his tenure as Storyteller in Residence at MRU between 2016-2018. The exhibition at Studio Bell in partnership with MRU features a curated selection from over 1,600 objects, including letters, awards, gold records, and more.