For the capstone class to complete my Certificate of Marketing I had to take a Professional Brand Studio class. During this class we worked with Paul Brandt in creating experiences to promote his legacy launch in September at the new Mount Royal University Riddell Library and Learning Centre.
To inspire the formation of personal legacies within our market in alignment with Paul's four pillars, mentor, musician, humanitarian, and entrepreneur, while unifying the messages that the other campaigns are communicating.
Our experience design centred around giving our market a glimpse of what to expect at the legacy launch in September while simultaneously engaging them into the launch as well. We curated artifacts from Paul's donation that encompassed Paul's Humble Beginning, what he represents today, and every social cause that this campaign is focused on.